TITLE: How do Emotions Drive Money Decisions?

Subtitle: EURO

ISBN 9780986347870 (Hardcover) Export Edition $29.95
ISBN 9780986347887 (Softcover) $ 19.95
ISBN 9780986347894 (eBook) $9.99
Pages: 276
Book Dimensions: 229mm x 152mm (6” x 9”)

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Jorge Rivera, Ph.D., is a behavioral science specialist and economist. He is an adjunct professor of transnational economics and personal banking and finance strategy, at the U.S. Department of Defense, and a member of the US Council of Economics and Financial Literacy. He holds senior consultancy status with the United Nations, the World Bank Group, the International Monetary Fund, and the International Finance Corporation.

Personal banking, financial decision-making, and psychology.

SHORT eBook description
The purpose of this book is to empower secondary school students, university students, members of the Millennial Generation, and residents of Europe by introducing them to methods to develop sustainable personal banking and financial literacy skills.

LONG eBook description
This book asks the reader to consider key points that relate to financial literacy, such as the difference between a need and a want, the connection between love and financial security, effects of stress and money on one’s intimate life, and how emotions trigger one’s behavior and impact financial decision-making. These questions are difficult to answer in part because secondary schools and universities curricula in Europe and elsewhere pay insufficient attention to the role of money in society and one’s personal life. The costly result is financial illiteracy.

Education finance and psychology.